Paradise Advertisement

     The word, ‘subliminal’ means something that is below the threshold of conscious perception. A subliminal message is embedded in another medium and is intended to be subconsciously perceived by the brain. Subliminal techniques are commonly applied to advertising to convey hidden messages to the masses. Subliminal advertising aims at presenting messages in disguise of normal depictions. The techniques of subliminal advertising inject subliminal signals at the rate that a human eye is unable to detect but the subconscious or the deeper mind senses them. Subliminal signals can influence subsequent thoughts and actions of their receiver. Interestingly, the receiver of these signals is unaware of having seen anything, while the person’s actions show an influence of the signals received. This happens because subliminal signals are the subconsciously perceived ones and the conscious self within an individual is unaware of the perception.

     To a certain extent, the subliminal advertising techniques are based on illusions. The presence of shadows, visual and light effects and the use of depths in the depiction of pictures affects the perception of the dimensions of the image. Owing to the optical mechanism of a human eye, the image falling on the retina is affected by the amount and direction of light present in the picture seen. Light effects can influence the human judgment and comprehension of the image. The presence of such visual effects in a picture, influences the way in which the human eye perceives it. The application of subliminal techniques to the visual media is also seen in products where brand names are embedded in images. Advertisers use techniques wherein an image or a piece of text is flashed in several ways, several times. It may be flashed in fractions of seconds making it apparently invisible. But these images are sensed at a subconscious level. Research has shown subliminal exposure to have a deeper impact on individuals. Some studies have shown that subliminally presented visual have had a greater influence on the target audiences.

     Subliminal advertising is also applied to the audio medium. Back masking is an audio technique in which sounds are recorded backwards on a track. To the human ear, they are sensed as being unintelligible sounds while the subconscious mind comprehends the messages. The messages are said to be subliminally heard and can induce the listeners to the actions they intend to convey. Read the rest of this entry »

     Planning for exhibit booth themes will require you to consider many elements to make the booth look as attractive as possible and also establish a connection between the company and the consumer. You can begin by thinking about the logo. A stand-alone board can be a useful addition that displays the logo on the board. The logo can be used creatively and repeatedly in the booth to establish the brand image. You can incorporate the logo on the clothing of the company representatives. The tablecloths placed on the table and the banners used can all display the logo. A logo-based theme will thus help to impress the name of the company on the minds of the viewers.

     Color-coding can be used to successfully brand any company or product. Company representatives can wear clothing with colors used in the product or company logo. Similar colored jackets or even shirts are a good way of creating a unity and harmony in design. This can be matched with matching boards and displays in the booth. A simple idea such as balloons can also help to make an exhibit booth look interesting. The colors of the balloons can be chosen accordingly and this is bound to attract visitors.

     You can even plan to have international themes for the trade show exhibit booths. This will also depend upon the product to be advertised. You can create a scene of an international location to attract many visitors to the booth. A beautiful set that is based on Italy such as a Venice scene with a gondola will only add to the beauty of the setting and attract visitors to take a look at the product being advertised. Read the rest of this entry »

     Following is a brief note about brochure design ideas. It takes into account the shape of the brochure, colors and pictures used can make it noticeable and catchy.

     Shape: Shape is an important attribute of the paper which is used in brochure printing. A cleverly shaped brochure can make a huge impact merely on being presented. A manufacturer of a mango flavored soft drink could convey a subtle message about the taste of drink the by printing brochures on a mango-shaped paper. Even before his target audience starts reading the brochure, they already know, that it is about something related with mangoes. If the manufacturer takes care while choosing the right brochure graphic design for such a shapely brochure, then the effect produced by the brochure is going to be a memorable one. Transmitting a clear message to the target audience is the main function of brochure design ideas.

     Graphics: If you are operating many branches of your business in a city, then how will you make this fact known, to your clients and most importantly to your potential clients. Will you make a brochure which lists all of your branches? Yes, it is a good idea but it is a traditional way of delivering the information. How about a brochure graphic design which depicts the map of your city giving the location of your branches catering to various parts of the city! Wouldn’t your potential clients, search on the map for a branch of yours, which is easily accessible to them. Will each one of the targeted audience throw such a well designed brochure printed with the map of their city on it without having a look at it. The chances are that a fair percentage of them will retain it. Making a potential and existing client retain a brochure, is also one of the functions of brochure design ideas. It increase the life of a brochure, which in turn makes your efforts behind creating brochures more productive and long lasting. Read the rest of this entry »

     If you are planning for a logo design then there are many things logo designers have to keep in mind when it comes to company logo design.

     You must take into account the business of the company to come up with a good logo design. This should say either in a direct manner or through a symbolic way, what the company stands for. A good logo design must be able to connect to the audience about the company so that the product is associated with the logo very easily. It is not compulsory to convey the business of the company, but this would also depend largely on the client.

     There are times when you may have the freedom to experiment.
Avoid complicated graphical forms for the logo design. Many times, if the design is simple, it helps in connecting with the audience rather than complicated forms.

     You have to plan the colors and the fonts with utmost care. Remember the company logo design needs to appear on the letterhead or even a poster on the sidewalk. The colors should merge easily and be easy to reproduce in the print and web media of advertising. The colors you choose can also help one to establish the identity of the brand. The fonts used should be readable and should have a connection with the concept. You cannot use highly decorative fonts for a brand that sells clothes for children. In such cases, the logo designer can design a font that looks like a child’s scrawl. This would help establish a connection of the product and the logo for the reader.

     The contours of the logo design should be such that it can look good in color as well as black and white. Remember, the advertising concepts may require the logo design to be flexible enough to blend with the color schemes used for the press advertisement. Read the rest of this entry »

     Business Card Design Tips # 1 – Use of Colors
     Your business card can be a spot defining factor of your nature. So, you need to make sure that the right side of you is exposed in the card. Mostly, use of color is suggested in the card. This makes it look lively and not boring. However, try to avoid creating a rainbow on your business card. Do not use more than 4 colors on your business card (other than the logo, if any). The choice of color can depend on the gender and purpose. Like a woman can experiment with mauves and lavender and men can try their hand at maroons and browns. In case, you are using the card to show an analytical side, use solid colors like blue, green, gray and red. In case the card is to expose your creative or talent side, you could use fluid colors like purple, mauve, pink and turquoise. Either ways, the colors should effectively compliment your personality.

     Business Card Design Tips # 2 – Use of Font
     Just like colors, your fonts need to compliment your personality and purpose. Try not to use more than 2 fonts in your business card. The size of the fonts can vary, as long as legibility is maintained. Depending on your gender, you can select any font. Like, men can stick to a bolder set of fonts. They put an impression of persuasion on the reader. Women, on the other hand can opt for any font. The delicate fonts will make the reader take keen interest in what the person has to say and a bolder font will impress the reader enough to create intrigue. I know, it sounds like a double standard, it sort of is, but it can’t be helped. Whichever font you select, it has to be in compatibility with the nature of its purpose and has to be easily legible. Not that a reader will never try too hard to read a business card.

     Business Card Design Tips # 3 – Use of the Logo Read the rest of this entry »