Initial Expenses
There are several things that you need to take into consideration when you’re choosing a domain name. By the time you are considering buying your own domain name you should already be familiar with keywords and search engine optimization. Try to include the keywords that you are going to optimize the home page of your web site for in your domain name. Instead of running several words together use a hyphen between words. There are an almost unimaginable number of places that you can buy a domain name, all of which are relatively inexpensive. In my experience it is best to choose one of the larger companies like GoDaddy because they are equipped to provide you with the best support.
I initially tried another company whose web site looked far more serious and businesslike when I bought my first domain name but I ended up finding that they were truly professional and expected me to be. They expected me to have knowledge and skills that, as a beginner, I just did not have. I spent almost a week wading through a swamp of techno babble just trying to figure out how to get my web site connected to my domain name. Probably a good educational experience but, something I really didn’t need to do at the time.
What I bought my second domain name I went to GoDaddy and found all the support I need to get online quickly.
The second item, hosting, raises some question as to whether you really need to buy it or not. Most companies that you will buy a domain name from will supply you with free hosting but the price for that free hosting is living with ads on your web site from the domain name provider. On my first two web sites I went ahead and use the free hosting and found that the ads were not all that obnoxious. When you’re first starting out free hosting is a good way to go to keep your overhead low. When you start to make a little money will probably want to give consideration to paid hosting. It’s not really all that expensive and, on the whole, will give your web site a more professional appearance.
The third item on the list, an auto responder, is an absolute must if you are serious about Internet Marketing. Your auto responder is the tool you we used to build your list. The day has long since passed when you could drive traffic directly to a sales page and expect a person to buy. It just does not happen. You use your auto responder to build a list and you use your list for an e-mail campaign that you use to nurture your relationship with your customer. You should provide your potential customer with good useful advice filed with facts and information they can use in your e-mails.
Only after you have built a relationship of trust with your customer and established yourself as an authority do you want to gently lead them to the product that you are trying to sell.
Your choice of an auto responder is important. Almost all of them will provide you with a free or inexpensive trial period. During that time, usually a month that you are trying out the auto responder make sure that it offers the features that you want. My personal choice is Aweber which is feature filled and at $19 a month well worth the cost.
