Paradise Advertisement

Truly there is no trick to viral marketing, no strange equations such as those found in SEO strategies. All that is necessary is to get people talking about your website, emailing about your website and just generally creating a buzz.Every website owner should certainly include one or more of the following in his or her own e-commerce game-plan.

1. Email Signature

This is certainly the quickest and most simple method of ‘infecting’ the e-world with your message.Attach a message both intriguing and explanatory, with perhaps a touch of humor if it fits your niche.Then, just get into contact with others compliment other website owners on their site design, offer advice or opinions, or ask a question. The key is to make your email memorable or valuable, so as that the receiver of the email may pass it on to a friend or business contact. One gold jugget of advice here is to build a list of business contacts. Such a list is easy to build via the usage of forums or online communities.From there, just keep your eye open for tools or articles which you feel may interest your contacts. Don’t spam your contacts! Just offer them value and a neat little signature back to your website!

2. Offer Something For Free

One of the most searched for words on the internet today is: Free. Every second website we encounter offers us something for free because that little four letter word is what catches the prey. Free newsletters are abound, to the point where we now hate to subscribe, we would actually need to be paid to subscribe at times. If from your website you can offer something of great value to your visitors, for free, you can set the virus free quite efficiently. Think ebook, ezine, member-only resource center, screensaver and desktop downloads.Find a way, always, to imbed a link, or preferably many links, to your website within whatever you are offering.

3. Article Writing Read the rest of this entry »

Interested in finding a way to literally draw new customers to your website without doing anything? Have your visitors feel exited about telling other people about your website? Then don’t stop reading here!

#1. Community
Everyone is looking for ways to draw unique visitors to there website, fact is many people spent a vast amount of there profits advertising. Many webmasters don’t understand that one return visitor is worth more than five visits from a targeted advertising campaign that stay for a few seconds. Building a community is a great way to draw visitors back to your website.

The best way to produce this effect is offer your website visitors a way to communicate with each other through a forum or message board. Make sure your forum or message board’s general topic is highly related to your websites purpose or product, this way you know that the return visitors will be interested in your product!

Another great way to build a sense of community is to make available to your visitors a form where they can submit there comments or suggestions, this will let your future customer feel that his opinion is being counted and they can make a difference.

#2. Affiliate Program Read the rest of this entry »

With mass communication being achievable with just the click of a mouse, the internet has become the world’s biggest marketplace. That is why most advertisers believe that viral marketing is the most effective way to get customers to buy your product. As Tom Kinnear, executive director of the Zell Lurie Institute for Entrepreneurial Studies at the University of Michigan tells Forbes.com, “It [viral marketing] can be referred to as word-of-mouth on steroids.”

The movie “Snakes on a Plane’ is a good example. While the film didn’t do so hot at the box office it got a huge amount of buzz when people started writing songs and creating videos based on the title. When the media picked up on it, word of mouth for Snakes on a Plane took off like wildfire. This required no effort from the filmmakers after their initial advertising push. That’s the essence of good viral marketing.

You may not have a movie studio or Samuel L. Jackson to help you out but there are ways you can adapt viral marketing to your internet business.

The Fun Page

If you are a serious marketer, and you don’t have enough funding for a major advertisement, this is one of the best techniques that you can use. Make a page on your site with funny or interesting videos or images, or even create a mini-game that is focused on your product. Be sure to include a ‘tell a friend’ link to ensure that your ‘fun page’ gets circulated. Creativity is the key. If your ‘fun’ page is cool enough, you can be sure that you’ll get more hits for to your website.

Kind of Weird

Remember the Subservient Chicken? Burger King created a webpage that contained a ‘video camera’ with a command line below it. On the site, you just typed what you wanted the subservient chicken to do, and voila, the chicken did it. People were born curious. If you have some idea in your head, do it. The Subservient Chicken became so popular that people forwarded the links to their friends, and all Burger King had to do was to maintain the website. The downside is this strategy might create ‘bad’ publicity but as the old saying goes, bad publicity is still publicity. Read the rest of this entry »

A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) – or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin’s “ideavirus”)? Publishers fear that freely distributed and cost-free “cracked” e-books will cannibalize print books to oblivion.

The more paranoid point at the music industry. It failed to co-opt the emerging peer-to-peer platforms (Napster) and to offer a viable digital assets management system with an equitable sharing of royalties. The results? A protracted legal battle and piracy run amok. “Publishers” – goes this creed – “are positioned to incorporate encryption and protection measures at the very inception of the digital publishing industry. They ought to learn the lesson.”

But this view ignores a vital difference between sound and text. In music, what matter are the song or the musical piece. The medium (or carrier, or packing) is marginal and interchangeable. A CD, an audio cassette, or an MP3 player are all fine, as far as the consumer is concerned. The listener bases his or her purchasing decisions on sound quality and the faithfulness of reproduction of the listening experience (for instance, in a concert hall). This is a very narrow, rational, measurable and quantifiable criterion.

Not so with text.

Content is only one element of many of equal footing underlying the decision to purchase a specific text-”carrier” (medium). Various media encapsulating IDENTICAL text will still fare differently. Hence the failure of CD-ROMs and e-learning. People tend to consume content in other formats or media, even if it is fully available to them or even owned by them in one specific medium. People prefer to pay to listen to live lectures rather than read freely available online transcripts. Libraries buy print journals even when they have subscribed to the full text online versions of the very same publications. And consumers overwhelmingly prefer to purchase books in print rather than their e-versions. Read the rest of this entry »

The most successful trend in online marketing and advertising is the concept of viral marketing. Viral marketing simply means getting others to do your word of mouse for you simply by giving away free stuff. It is about overwhelming the competition with your sheer omnipresence. It means knowing what marketing incentives to offer for free so that your content will be replicated again and again in various places on the Internet. Once you master the fine art of information replication your profits from your Internet business should grow by leaps and bounds.

In essence, viral marketing describes any strategy that encourages individuals to pass on a marketing message to others. Using the right keywords is essential to these strategies. Like viruses, these messages multiply to spread your message to hundreds, thousands and maybe even millions of people.

A successful viral marketing strategy need not contain ALL the following components but usually viral marketing consists of at least one of the following –

• Gives away products or services (such as a free ebook)
• Provides for effortless transfer of information to others (through chats and blogs)
• Exploits human nature by giving people what they want or by piquing their curiosity
• Utilizes existing communication networks through the use of white hat or black hat SEO techniques
• Takes advantage of others’ resources
• Requires no costs Read the rest of this entry »