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Today, the internet and its related technologies make many things possible. Viral marketing tips, is a new phrase that has only been made possible by the advent of computers and the internet. By using digital technology, the spoken or written word can now be used for new and exciting things.

First of all, marketers can now use digital technology and the internet to pass on information that will not only educate the viewer or listener, but will prompt the recipient to take a desired action. So in fact, an e-book (electronic book) can now become your private salesman doing your bidding in digital cyberspace. Imagine that!

Here are a few viral marketing tips that should help you snag your first sale and develop your skills as a marketer. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book has become a very important part of marketing on the Internet. Did you know that you can use one of these viral marketing e-books and create a lucrative income just by giving away a free e-book?

Viral Marketing is easier than you think. Read on. You see, with an E-book you can present your story in an effective and compelling way, giving your reader valuable information in the process. Then, if the reader likes the ideas in the e-book, and would like to benefit from them, he can use those same viral marketing tools to make some money, giving away the same book, with only a few changes.

In allowing each reader to get a customized copy of the e-book, he or she can derive financial benefits from passing the book along. Technology is now available to allow each person in the chain, to get paid for spreading the word. The creator of the e-book will of course retain some links in the e-book, but others will be customizable for each person who gets the book and is prepared to pay a small price. And since the e-book is always free, only those who wish to make a profit from the e-book are asked to pay. This allows the e-book to gain it’s viral characteristic. Read the rest of this entry »

Eight years ago, using the internet to promote a film was quite revolutionary. Since then online word of mouth has not only become standard operating procedure but also has been taken to the next level thanks to the emergence of new technologies and information appearing almost daily. However there are still some old school tips you should consider using to make your viral marketing work.

1. Give It Away

This is a centuries old technique. A new business creates a buzz by giving away free samples of their product or service. On the internet, nobody exploited this method better than Hotmail. By giving away free email accounts while using various word of mouth networks, Hotmail grew to over 12 million subscribers in less than 2 years. A short time later, Microsoft came knocking and bought Hotmail for an estimated 400 million dollars.

Now no one is saying that a big conglomerate will show up at your door ready to hand you a blank check but the power of the giveaway cannot be overstated. If people feel you are giving them a quality product or information, they will be more likely to spread the word about your business.

2. Make It Small

In the latter part of the 19th century, Montgomery’s Ward was the king of the mail order catalogs. The arrival of this massive volume of tools and products was a major event in many American households. So how did Sears and Roebuck, a late entry into the mail order game, eventually rival and then surpass Montgomery’s Ward? Among the many brilliant ideas implemented by Richard Sears was the smaller catalog. Volume wise it remained just as thick as Montgomery’s Ward but as Sears explained when you place the two catalogs on your coffee table, you will almost always stack the smaller on top of the larger. In other words his directory would be the first one you reached for. The Sears catalog also proved to be much more portable.

Most of the innovations since that time have been about making something smaller and faster. The computer as an example went from warehouse size to personal pc to laptop to handheld. You can do the same for instance using small reports of five to ten pages packed with information instead of mega volume ebooks. People don’t have the time (or patience) to sift through a huge ebook. Instead break into smaller easily digestible chunks, that people can get thru quickly, then share with others.

3. The Promise Read the rest of this entry »

Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:

1. The creative material: The viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.

2. Seeding: Distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.

3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding. Read the rest of this entry »