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First of all, I want to talk about HONESTY. If you want to sacrifice your business and reputation by setting up a business lie, to suck people into getting rich quick as long as they spend all their hard-earned dollars on this or that product or service, then you will discover soon enough that people will lose trust in you and what you have to offer. You will lose their business forever, and the word will spread like wild-fire that your business is a total lie. If there is one quality any good business person must have, it is being honest with customers, potential customers, and of course with business partners. Tell it like it is, do not mislead people about what you know and don’t know, don’t pretend to be something you’re not, and don’t make promises you can’t keep. When customers are looking for a product or service, they go to a source they can trust, and trust comes from building relationships over time, and telling the truth. It’s the only way your business can grow and win.

Speaking of trust, it is also built with INTEGRITY. This means that you do what you say you’re going to do and act according to your fundamental values. When you fail to do this, you fail at keeping your business contacts and customers.

Being a good business person means you are a LEADER with principles, such as honesty and integrity. The point of the game is not to make money. Everyone wants to make money and be successful, but the true underlying purpose for having a business is that you want to serve people – to ask yourself what you can do for your customers or for the affiliates on your team. To be a leader means to be there for them as a support network, an idea generator, an order-taker, a teacher, or a mentor, and to believe in them and what they can do.

Obviously this requires that you have a good background and understanding of your business, and this means you believe in PROFESSIONAL LEARNING AND DEVELOPMENT. Your business will quickly stagnate if you are not continually learning new things, and updating your knowledge base. You must keep current, especially with new technologies developing every day, so you can keep your customers abreast of the latest news and changes.

This is all part and parcel of delivering good SERVICE to your custom Read the rest of this entry »

Your goal is to become as natural, relaxed and believable as possible. While good looks can certainly help, it takes a lot more than just a fair share of talent to get a call back from an ad agency these days.

Your initial audition tape has to get the ad agency know and believe that you can adapt to a variety of potential acting roles. A big misconception in this business is that it’s “easy money”. The truth is that Commercial Acting is a real business like any other.

This means you’ll have to deal with rejection and invest time and money before you see any returns or bookings. And you might even invest months of your time and money just to find out this game isn’t for you.

If you don’t treat this business seriously Agencies will be able to spot this a mile away. Just one client will give an agency anywhere from 100k to 1 million or more just for one 30 second TV Commercial. This entire industry is sales driven, so these agencies are under tremendous pressure to succeed with no room for error.

One important thing to remember is when auditioning for a TV Commercial, is that the impression you make here will be more important than the actual commercial you’ll be a part of if you can make it through this process. A lot of your competition will be eliminated quickly. 80 Percent of people trying out for a commercial don’t know how to handle themselves in front of a casting director.

These 20 percent who do understand that commercials always tie into a sales process. The key is to immerse yourself into the program without coming off like you’re trying to sell someone something. When you walk into a Commercial Audition you need to convince the Casting Director that you’re ready to get to work. You also need to possess a feeling of confidence and carry some bearing.

Being the best looking person at the audition isn’t going to necessarily land you any more bookings. Remember commercials are created that require middle aged and elderly people as well. It’s your poise and bearing that will win you a booking before your good looks will.

So don’t think you need to look like Pamela Anderson or Tom Cruise before you go to a casting audition. You might represent the exact persona they are trying to portray in their next commercial, even if you look strung out on drugs. Seriously, what if they are shooting a commercial for a psychiatric hospital and need a couple recovering drug addicts.

You want your initial audition tape to have a USP or Unique Selling Proposition. Why should they choose you over someone else? You should also practice looking at yourself in the mirror and think of any physical attribute you may have that would turn an ad agency off. Read the rest of this entry »