Word of mouth and flyers are probably going to be the cheapest way to get your name out there. You can hire students to hand out flyers on campus. Where I went to college (University of New Mexico) there was always a guy handing out flyers in a funny outfit, everyone laughed but they were one of the most popular lunch places in the area.

Good luck!

The objectives of any advertising is to sell something. In this case it’s airplane tickets.

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Of course, her business is one of the top listed companies on the internet at this point, based upon ‘click through’, so I don’t know that you would ever reach the ‘zero’ point.

The goal of advertising is to make the product and provider stick in the mind of the consumer and place it so that the consumer will see and remember it. For example, I still remember nightly news blurbs from 20 years ago about Southwests “fly for peanuts” campaign and people showing up at the airport with bags and bags of peanuts, while I can’t remember much from my college math classes.

Airlines have to deliberately balance aggressive self aggrandizement and simultaneously make viewers at ease being with them. Take for instance that the American Airlines Center, home to the Mavericks and Stars, is cutely refered to on the radio traffic spots as “The Aerodrome.”

So, you’ve been to a hockey game, maybe a basketball game, and now they’re referring to the stadium they sponsor with a neat, nostalgic word that fell out of general usage in the 1930′s. You automatically associate the place where you’ve been perfectly safe, (if not entirely sober,) with the romantic age of flying and remember American Airlines.

I can also recall the phone number of the Dallas Times Herald Classifieds department, thanks to a particularly annoying jingle.

So, you’ve been put at ease with the idea, they’ve sponsored a stadium for your teams, you’ve had a wonderful time at the game, hopefully you’ll show some home team support when you go to book your next flight. (Which makes one wonder why cheated investors didn’t go after Enron Field’s branding labels with pickaxes and pry-bars.)

Southwest, (oddly my airline of preference,) still runs it’s own campaigns, from groaner puns, (Austin-Auften, or Oklahoma and Back Homa,) to publicly dealing with what would be an embarrassing incident on another airline, resulting in short skirt fares; (SCHWING!) And everyone’s heard “*ding* you’re now free to move about the country.”

So, the objectives of advertising is the same as other advertisers; plant themselves in the memory of consumers in the hopes that consumers will believe their advertising over the advertising of their competitors.

One of the most powerful things I’ve seen an airline do to advertise was simply give out free beer on flights to New Orleans. I was unfortunately wedged in cattle class seating, between two devout, fundamental baptist women that in and of themselves qualified as cattle class. Didn’t stop me from having a free beer, and made me wonder if the airline’s failed proposal to charge large people for two seats wasn’t a bad idea after all.

Sorry I don’t have any websites, but let me hasten to assure you that an airline that implements at least two seats for people who need three seats is going to get my business. Gaah, that was the longest hour and a half flight of my life.

And so, my signature is revealed as being stolen from an airline advertising campaign.

Fly the Friendly Skies!
JT

Simply think of a coupon offer for group discounts, family discounts, student discounts..anything you can think of and presto!- you can advertise for FREE- pay only for every coupon redemption.