January 28, 2011 at 9:24 am
· Filed under Introduction
Airline companies are so powerful in advertising. Why is that?
I need general objectives of such advertising for my advertising class. Can I also have any reference from websites etc.?
Thank you very much!!!
Best reply by dragonfly_3:
what do you mean, what are the objectives? What are the objectives of any advertising? To sell stuff. In this case, to sell airline tickets and have you choose one airline over another.
Read the original question on Yahoo! site
What are the OBJECTIVEs of AIRLINE advertising?
Permalink
January 22, 2011 at 9:23 am
· Filed under Introduction
what do companies spend on advertising? What is the percentage of sales that a consumer electronics company spends on advertising? How are advertising budgets decided?
Best reply by bittersweet:
Every company is different. I’ve noticed that the companies I have worked for spend approx 20% revenue on marketing and advertising. So if you make 1 Million in Revenue they’d spend about $200,000 on marketing/advertising. but it all depends on profitability. if most of your revenue is going back into your overhead you’ll have to spend less.
Read more replies
What is a typical advertising budget for companies shown as a percentage of sales?
Permalink
January 20, 2011 at 9:26 am
· Filed under Introduction
I consider the constant advertising on all channels of TV & Radio by Harvey Norman as little more than brainwashing.It has reached the point of using the mute button on the remote
every time their advert appears on sceen and turning off the radio when I hear it start. On principal due to this constant advertising I will not shop at their stores. I understand there has to be advertising but do not want to be told over and over
again during a programme of the many sales and
the offers of no payment for long periods of time. There are many others but I find this company the worst. At times the
same items are advertised within few minutes of each other.
If the watchdogs are contacted,the reply is pages of facts
and figures to prove the companies are within the guidelines.
Thank goodness for the ABC.Long may they remain advertising free.
Best reply by keulenae:
Why is it with advertising that we tend to consider ourselves immune to it, while we are worried that everybody else is heavily influenced by it?
I’ve not seen the particular advertisement, but would find it hard to believe that advertisement can have a brainwashing effect.
Read the original question here
Who considers the repetitive advertising of Harvey Norman on TV & radio,to being brainwashed?
Permalink
