Paradise Advertisement

I want to sell advertising space on my RV. I live full time on the road, and travel the country. If I had money from people paying me to advertise on the RV, I would be going a lot more places, advertising a lot more. So what is the best approach at getting a company to advertise with me? Anyone have any experience with this?

Best reply by AndyB:

Probably through the door. Coming through their window would be weird.

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What is the best way to approach a company about advertising on my RV?

what do companies spend on advertising? What is the percentage of sales that a consumer electronics company spends on advertising? How are advertising budgets decided?

Best reply by bittersweet:

Every company is different. I’ve noticed that the companies I have worked for spend approx 20% revenue on marketing and advertising. So if you make 1 Million in Revenue they’d spend about $200,000 on marketing/advertising. but it all depends on profitability. if most of your revenue is going back into your overhead you’ll have to spend less.

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What is a typical advertising budget for companies shown as a percentage of sales?

I consider the constant advertising on all channels of TV & Radio by Harvey Norman as little more than brainwashing.It has reached the point of using the mute button on the remote
every time their advert appears on sceen and turning off the radio when I hear it start. On principal due to this constant advertising I will not shop at their stores. I understand there has to be advertising but do not want to be told over and over
again during a programme of the many sales and
the offers of no payment for long periods of time. There are many others but I find this company the worst. At times the
same items are advertised within few minutes of each other.
If the watchdogs are contacted,the reply is pages of facts
and figures to prove the companies are within the guidelines.
Thank goodness for the ABC.Long may they remain advertising free.

Best reply by keulenae:

Why is it with advertising that we tend to consider ourselves immune to it, while we are worried that everybody else is heavily influenced by it?

I’ve not seen the particular advertisement, but would find it hard to believe that advertisement can have a brainwashing effect.

Read the original question here
Who considers the repetitive advertising of Harvey Norman on TV & radio,to being brainwashed?

     Business large and small should consider hiring a professional branding company. A branding company brings a lot to the table. First and foremost they bring a third party objective point of view that a business is unable to obtain. The old saying holds true, you can’t see the forest through the trees. But how do you choose the right branding company? Ask yourself these questions.

     How do they promote themselves? Are they calling themselves an advertising agency that also does branding? If so, they are not a true branding agency. An advertising agency has a hidden agenda, to sell advertising. A branding company does not favor one tactic over another so they should not and would not promote advertising unless it is the right direction to go in. Be careful of these ad agencies that say they do branding. It is much easier to use a buzz word like branding then to actual know how to brand properly.

     Are they a web design company that says they do branding? These are the absolute worst offenders of not being a branding company. Ask them simple branding questions like what is positioning or explain the difference between brand identity and brand image. Most will not even know the answer. Then you can ask them a trick question like define brand equity (currently there is no definitive answer). Web design companies are well, web designers. They are not strategic branding experts by any stretch of the imagination.

     Are they a marketing company that says the do branding? Be very careful of marketing companies as they are the sneakiest offenders of all. They will talk strategy and integration but they know little about internal branding. They typically promote external branding tactics like direct marketing, logo design, advertising etc. Marketing companies do marketing not branding. Read the rest of this entry »