January 29, 2011 at 9:24 am
· Filed under Introduction
I worked at a radio station selling advertising. When I would ask my supervisor and boss how a marketing / advertising agency works, the answer I would get is…it’s not worth your time or hard work. I have since quit my job due to, well, my boss was a tyrant, but that’s irrelevant. I have run into a couple of my old clients that have asked me to handle their advertising, but I have no idea how to charge them or how I get paid by the advertising avenues. Can someone please tell me, how does an advertising agency get paid? Please be specific…thank you!
Best reply by smallbizperson:
They charge a fee for creative work, and make a 15% commission on media. This means if they place media buys, such as television or radio air time, or print media space, such as newspapers, magazines, or billboards, they add the standard 15% commission on the costs of the media.
If they produce print work, they add a commission on to that as well.
Or they may charge a flat monthly rate for creative work and sign a long term contract with a client guaranteeing X amount of work for X amount of money. (A one to three year contract is normal.)
There may be fees for additional work requested by the client such as producing original market research–polling potential clients with taste tests of a product for instance.
(And you may be able to tie in bonuses for proof of pre-determined levels of effectiveness. Say the client is opening a new store location, and you get 500 people to show up and get a spot on the local evening news.)
Go to the business section of your local library. The librarian will be able to help you find shelves of books that explain this all in detail.
Read the original question here
How does an advertising agency get paid?
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January 26, 2011 at 9:19 am
· Filed under Introduction
I am interested in Television and Film Advertising and Marketing. I am also interested in Film Production and all other aspects of Marketing. I even have a great idea on how to improve Telemarketing for the Marketers and the customers…. any advice is great.
Best reply by lafilmprod:
For the most part, ad agencies are not going out of business. They are, however, rapidly changing with new technology and going away from the traditional points of reaching their markets. With recent advances in rotating electronic billboards, media-based cell phones (or on-the-go processors i.e. netbooks/ iPads), social networking sites, and several advances that will be made in the near future, advertising budgets are actually growing to meet the current demands in “new media” over the last couple of years (despite the recession) and will grow even more soon, but they are cutting back heavily on allocated expenditures on traditional TV commercial advertising, stand-alone magazine ads, and the “old” way of creating market awareness.
The biggest advice you can have right now is: follow the current technology trends because that is what is paving the way in advertising, production, and consumerism right now, more so than I have ever seen. There has been a huge spike in social media and computer integration with everything- from digital cameras, post workflows, broadcast, to how we will view this media and be reached at home or “out of home”. It will be surprising for many people how quickly things will change in the next couple of years.
Read the original question on Yahoo! site
Are advertising agencies going out of business? is it unrealistic to want to start a Marketing Firm?
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January 25, 2011 at 9:23 am
· Filed under Introduction
What type of advertising or promotional element does Facebook use when its application comes automatically installed on your phone? Or other companies say “Find us on Facebook”. We are doing a marketing research paper, and we cannot find what unpaid advertising is considered, what is that called? Does Facebook receive payments from Blackberry or Apple for installing the application, or do they pay for the phones to come with them?
Best reply by ✖ Anirudh ✖™:
1) A company never installs Facebook on your phone. The owner needs to install it on his own.
2) Facebook provides you with a a code of “Find us on facebook” a like box and all other stuffs.
No mobile handset company pays money to facebook . Its free service.
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What type of advertising or promotional element does Facebook use?
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