TAG | Propaganda
Some even use these sites for promoting various goods as well as services. Social media schedule takes into account some vital considerations. In order to create a social media schedule, you need to follow certain goals, strategies and plans.
THE STEPS TO CREATE SOCIAL MEDIA SCHEDULES:
•BEGIN SMALL: the social media can be a great engagement for you. If you are thinking seriously about social media, it can be a great venture. In the initial phase, you should hit off by focusing on minute details and by starting small. You will find yourself getting involved in the various opportunities available. By this will not be too fruitful in the long run. You should be involved in some research work in the outset. You can even seek help of a professional. He will be able to select 2 or 3 networking sites which will be appropriate for the kind of business you have in your mind. The common sites are face book, orkut, and twitter. Open your accounts set your target group and start your process of networking. You need to keep in mind your business strategy.
•TRY TO MAKE YOURSELF COMFORTABLE: you need to feel comfortable in these public forums. You should be able to interact with people naturally with ease. It is important that you address the audience without any kind of discomfort.
•BUILD UP A ROUTINE: you need to follow a routine, if you wish to create social media schedule. Some people might find it a little difficult to follow this. This calls in for some amount of discipline. You need to be consistent in your tasks. If you update your status on twitter or on face book once in a blue moon and do not take part in the discussions that are going on, it will not be of much help. On the other hand if you actively participate in the discussions following your posts it will fetch you a lot of recognition. If you are promoting a brand, and you prove to people the USPs of your brand, then only your brand will gain recognition. So all you need to do is to take some time off your schedule and work actively on these social networking sites.
•EXPAND: when you are comfortable with 1 or 2 sites, you can expand into the rest easily. But select the ones that will bring you results. Pinging can be a way to expand your network.
Online advertising is the result of over kill of dependency on other issues such as adverting in many newspapers or magazines. Online free advertising offers a wide range of services, which includes a free ad posting, direct approach to individuals, instant results and it also allows persons to acquire their favorite things which are otherwise beyond their budgets occasionally.
While these are some of the advantages of free classified advertising, there are some suggestions to be followed at the user end when selecting a good classified website.
1) I always recommend you to see the structure of the website, either its old or new because a well built structure with all the listings in it gives more chance for a user to evaluate the best category for posting his ad, just as it is in a case of a building where a person looks for the facilities provided by the building rather than the age of that building. So always keep in mind to evaluate the classified sites with many useful categories rather than depending on that old-fashioned tailor made websites.
2) Some free classified websites allow its users to post their ad but limit the time to just one single week or 10 days where a user can expect just one or two ad replies. So its always better if not the best to look out for the online classified websites that allows a free ad for some good time i.e. 45 days to two months.
3) Another thing which is most important for the user to remember is that a classified website must never interfere in the dealing of the individuals. So it is up to the users to stretch their mind to the maximum extent before swiping their credit cards while purchasing any thing. It is always recommended to shop local and to see the product or thing with the naked eye by fixing an appointment with the seller before buying. (more…)
During the 20th century, the term propaganda acquired a negative meaning in the western countries. It meant, a deliberate dissemination of frequently false, but ‘obligating’ justifications of certain political ideologies. The propagandist seeks to alter the way people understand an issue in favor of the interest group.
The five types of propaganda techniques used in advertising are Bandwagon, Testimonial, Transfer, Repetition and Emotional words.
Bandwagon: - It aims at persuading the people to do a certain thing because many other people are doing it. An example can be a soft drink advertisement wherein a large group of people is shown drinking the same soft drink. People feel induced to opt for that soft drink as it is shown to be consumed by many. Snob appeal is reverse of bandwagon. It indicates that buying a certain product will make you stand out from the rest, as the masses won’t afford to buy it.
Testimonial: - This propaganda technique uses words of an expert or a famous person to promote a particular idea. For example, a sports person is shown recommending a brand of sport shoes. Generally, people identify themselves to some celebrated figure. So celebrities are used to advertise certain products. A testimonial has to be reasonable. Advertisers are cautioned not to use false testimonials, as they lack authenticity.
Transfer: - In this technique, qualities of a known person are associated with a product to promote or demote it. Linking an item to a respected person is positive transfer. Creating an analogy between a disliked person and a product is negative transfer. It is also used during war times.
Repetition: - It is when the product name is repeated many times during an advertisement. This technique may use a jingle, which is appealing to the masses and fits into their minds.
Emotional words: - This is meant to generate positive feelings in the minds of the masses. Words like ‘luxury’, ‘paradise’ are used to evoke certain feelings in the minds of the people, which they associate with the product being sold. (more…)
