TAG | Trade
In 2006, the Electronic Software Association (ESA), the trade group behind the Electronic Entertainment Expo (E3) issued a press release stating that for the first time, the dress code, typically flouted by models, would be enforced. And by “enforced” the ESA meant a warning followed by a $5000 fine. Common motives associated with this new rule enforcement stemmed from the reputation of the trade show (previously described by IGN’s David Adams as “ribald”), the fear that the ESA was marketing sexually-explicit content to children, and the fact that the video game industry was reaching sales parity with Hollywood. There is, of course, a common thread between these arguments: the product didn’t need the sex, instead it needed to be viewed as professional. For the ESA, the video game had matured beyond the quick, impulsive sell that sex grants, and was finally a legitimate part of living rooms around the world.
The ESA was telling exhibitors to do something every trade show exhibitor should be doing anyways, they should be considering their brand. Whether you are an entrepreneur, an executive, or merely an employee, trade shows are worked with the explicit intent of drawing quality attention to your brand. The trade show exhibitor is there to build excitement that should ultimately turn a booth visitor into a repeat customer. The booth is a means to forging a lasting relationship on a personal basis. Working a booth allows a company to press the flesh and promote with a passion that simply can’t be found in traditional advertising. So, why would a company risk potentially isolating half the attendees at a conference with a booth babe?
Half? Well, close to it. According to a survey conducted by AffiliateTip.com, 70% of the female respondents and 41% of the male respondents (56% overall) said that they were less likely to visit a booth that used a booth babe. Conversely, 29% of the overall respondents said that a booth babe caused a null opinion, and a mere 15% said that a booth babe would positively impact their opinion of a booth. Perusing blogs will lead to an even larger mountain of anecdotal evidence that suggests that not only are individuals less likely to visit your trade show displays if a booth babe is present, but they are actually more likely to form a negative opinion of your company to boot. (more…)
First of all you need to know about trade shows. A trade show is an exhibition that allows organizations and companies in specific industries to showcase their products and services. While most of these trade shows or expos are open to the public, some only allow company representatives, and members of the press. The trade show is an excellent marketing opportunity and hence companies make a wise investment while participating in such trade shows. The costs incurred during the trade shows include space rental, design and construction of the display at the trade show, telecommunications and networking, travel, accommodation, promotional literature and of course the trade show giveaways.
What are Trade Show Giveaways?
Trade show giveaways are nothing but promotional items or free gifts that are given by a company at the trade show. Trade show gifts are an effective marketing tool that allows companies to promote their new products or spread more information about their existing products and also get a feedback from the customers and fellow traders about the products and services of the company. Companies put in a lot of investment and planning for the trade show giveaways since it is an imperative element of the trade shows.
What are the Benefits of Trade Show Giveaways? (more…)
Planning for exhibit booth themes will require you to consider many elements to make the booth look as attractive as possible and also establish a connection between the company and the consumer. You can begin by thinking about the logo. A stand-alone board can be a useful addition that displays the logo on the board. The logo can be used creatively and repeatedly in the booth to establish the brand image. You can incorporate the logo on the clothing of the company representatives. The tablecloths placed on the table and the banners used can all display the logo. A logo-based theme will thus help to impress the name of the company on the minds of the viewers.
Color-coding can be used to successfully brand any company or product. Company representatives can wear clothing with colors used in the product or company logo. Similar colored jackets or even shirts are a good way of creating a unity and harmony in design. This can be matched with matching boards and displays in the booth. A simple idea such as balloons can also help to make an exhibit booth look interesting. The colors of the balloons can be chosen accordingly and this is bound to attract visitors.
You can even plan to have international themes for the trade show exhibit booths. This will also depend upon the product to be advertised. You can create a scene of an international location to attract many visitors to the booth. A beautiful set that is based on Italy such as a Venice scene with a gondola will only add to the beauty of the setting and attract visitors to take a look at the product being advertised. (more…)
